• National Industry Marketing Specialist

    Job Locations US-MO-Springfield
    Posted Date 1 week ago(1/15/2019 8:57 AM)
    Job ID
    Firm Administration
  • Responsibilities

    BKD is seeking a National Industry Marketing Specialist to support several aspects of marketing and business development. This individual will work with the National Industry Marketing Leader to develop strategic marketing plans, implement campaigns and strategies to help drive revenue growth and enhance name and brand recognition through an education-based marketing approach.

    There will be a variety of responsibilities including but not limited to:


    • Working with the National Industry Marketing Leader on revenue ideas, opportunities and new markets
    • Supporting assigned industries by developing strategic growth plans and tracking plan progress
    • Supporting thought leadership activities through social media, articles, webinars and videos
    • Providing support for key client and prospect pursuits
    • Updating content for industry webpages and intranet
    • Coordinating marketing and thought leadership activities through national associations and publications
    • Actively participating in Industry Marketing Team meetings to collaborate with other team members
    • Assisting with internal and external conference planning and logistics
    • Assisting industry professionals with market and competition intelligence and analysis
    • Pulling, scrubbing and coding prospect/client lists as needed in our client management system


    • Bachelor’s degree in Marketing, Communications or related field required
    • Minimum 1 – 3 years’ experience in a professional work environment
    • Salesforce or other CRM experience a plus
    • Excellent computer and software skills, including experience with Excel


    Experience the BKD difference for yourself. For more information about our firm locations, visit bkd.com. BKD, LLP is an equal opportunity/affirmative action employer. Employment selection and related decisions are made without regard to age, race, color, sex, sexual orientation, national origin, religion, genetic information, disability, protected veteran status or other protected classifications.


    BKD does not accept unsolicited referrals or resumes from any source other than directly from candidates. We will not consider unsolicited referrals and/or resumes from vendors including and without limitation, search firms, staffing agencies, fee-based referral services and recruiting agencies. BKD will not pay a fee to a recruiter or agency that does not have a signed BKD vendor agreement. Any resume or CV submitted to any employee of BKD without having a BKD vendor agreement in place will be considered property of BKD. BKD will not be held liable to pay a placement fee.



    BKD is a place where people build careers, gain new skills and enjoy big firm resources with a small firm approach to teamwork and camaraderie. We focus on providing unmatched client service to everyone we encounter—both in the marketplace and in our offices.  We also offer the support, resources and opportunities you need to further develop your career. We listen to learn, combine innovation with practicality and give back to the communities where we live and work.

    See what we offer new hires in terms of competitive compensation, People First benefits and paid time off.


    Take your career to the next level at BKD.


    About BKD

    BKD, LLP, a national CPA and advisory firm, can help individuals and businesses realize their goals. Our approximately 2,650 dedicated professionals provide solutions for clients in all 50 states and internationally. BKD and its subsidiaries offer a variety of tax, accounting and consulting services and combine the insight and ideas of thought leaders in multiple industries. Learn more at bkd.com.



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    Click here for more information regarding BKD’s Affirmative Action and Equal Employment Opportunity Policy, Reasonable Accommodations for Disabilities, and E-Verify.